The tools people rely on are usually cluttered, vague, or built to sell you something. We make the version that just answers the question — clearly, accurately, and with the working shown.
Our tools
We pick problems where the existing answers are scattered, padded or hard to trust — then build the version that gives it to you straight.
Enter a salary and see exactly what lands in your account — and what Income Tax, National Insurance, pension and Student Loan take on the way.
Planning is easy; agreeing is hard. Everyone ranks the roadmap on their own, then the canvas shows exactly where the team disagrees — while there's still time to talk about it.
Something new is being built. If there's a calculation you keep doing by hand — or an answer you can never find a straight version of — tell us about it.
How we build
We only build where the existing options are cluttered, vague or padded with things you never asked for. If we can't make it clearly better, we don't ship it.
Every figure traces back to the rule and the source behind it. If we can't cite it, we don't publish it.
What gets built is decided by what people actually need — not by what's easiest to monetise. No dark patterns, no engagement traps, nothing between you and the answer.
About
EmotionMedia builds small, focused web tools — the kind you reach for once, get a straight answer from, and close again.
We start with problems where the answer is scattered across a dozen pages or buried inside something trying to sell you a product, and we build the version that simply tells you. Calculate My Wage is the first, and it sets the standard for everything that follows: correct to the published rules, honest about its assumptions, and clearer than the alternatives.
Or found something wrong with one of ours? Both are equally welcome.
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EmotionMedia